The Impact Of Advertising On The Marketing Of Consumer Goods (A Study Of Agad Treated Pure Water Consumption In Owerri)

ABSTRACT

The purpose of the study was to find out the impact of advertising on the marketing of consumers goods and also was undertaken to investigate the impact of organizations with special reference to Agad treated water. the main instrument used for data collection was questionnaire outer view and personal observation. Also considered our statement of problem, purpose of the study re searched questionnaire research hypothesis delimitation * of the study significance of the study, assumption of the study I p and definition of terms. Perhaps, the research review, the various views of scholars / writers in management related textbooks, newspaper planning, objectives of advertising and effective marketing strategies. Research methodology was into consideration in discussed issued on research design area of study, population and sample size, instruments for data collection, validation of the instruments reliability of the instruments methods of data collection and methods of data analysis.