Impact Of New Product Development Strategies In The Sales Volume Of Union Bank Plc In Abia State, Nigeria.

ABSTRACT

The work was an exclusive analysis of the effect of new product development on sales performance in the banking sector. The specific objectives of the study were to study the effect of sales force motivation on employee performance; and to enhance the success of commercial banks in adopting new product development. The study adopted a sample size of 255 from a population of 300, through a sampling plan of purposive sampling method. A well structured questionnaire was used to collect primary data which were analyzed using simple percentages and correlation model. After the study, we concluded that new product development enhances performance in the banking sector. Thus, the study recommended the adoption of new product development in the banking sector.