EVALUATION OF ENVIRONMENTAL MARKETING CONCEPT IN THE OIL AND GAS INDUSTRY IN NIGERIA (A STUDY OF OANDO PLC)

ABSTRACT

The business organization or marketing activity can work effectively and profitably in an unhealthy and polluted environment. This means that for oil marketing industry to achieve their (OANDO) corporate and one thrust, survive they competitive environment and advance in the market place or economy, they should take proper recognizance of the environment and its conservation, this effort is mostly called environmentalism. This becomes paramount when it is realized that making profit is no longer they object of industry in today marketing (of product especially oil) world but continuous operations and consumer/public satisfaction. In this research, questionnaire and interviews were used in evaluation of environmental marketing concept in oil and gas industry in Nigeria. Then the data collected from questionnaires and oral interview, 153 respondents were selected from the study., the data collected was analyzed and presented tables, objectives 1 – 3 was achieved using simple percentage while 4 – 5 was achieved using simple regression. The results shows that majority of the respondent were customers and staffs. Giving all the significance, it then becomes an issue that should be absolute and not relative. It should be fully incorporated in the oil industry corporate policy and be properly implemented, otherwise they will be facing a constant negative business operations within OANDO.

TABLE OF CONTENTS

Tittle page                                                                                                   i

Declaration                                                                                                 ii

Certification                                                                                                iii

Dedication                                                                                                  iv

Acknowledgement                                                                                      v

Abstract                                                                                                      vi

CHAPTER ONE

1.1             Background of the Study                                                                    1

1.2             Statement of the Problem                                                                   7

1.3             Objectives of the Study                                                                      8

1.4             Research Questions                                                                           9

1.5             Research Hypothesis                                                                          10

1.6             Significance of the Study                                                                   10

1.7             Limitations of the Study                                                                     11

1.8             Definition of Terms                                                                           11

CHAPTER TWO

LITERATURE  REVIEW

2.1     History of Environmental Marketing Concept                                     11

2.2     Definition of Environmental Marketing Concept                                 12

2.3     An Overview of Environmental Marketing Concept                            13

2.4     The Scope and Implication of Environmental Degradation in Nigeria.  19

2.5     Government and Environmentalism in Nigeria.                                   21

2.6     The Agonies of the Oil and Gas Communities                                    25

2.7     Community Reaction to the Oil Companies                                        24

2.8     Disturbances in Oil Fields                                                                  26

2.9.    Education and Employment                                                               29

2.10   Environmental Marketing Concept in the Oil and Gas                         33

2.11   Argument for Environmentalism in the Oil and Gas Industry \

(OANDO).                                                                                                  34

CHAPTER THREE

RESEARCH METHODOLOGY

3.1     Research Design                                                                                37

3.2     Scope and Area of Study                                                                    37

3.3     Population of Study                                                                           38

3.4 Sample and Sample Techniques                                                             38

3.5 Sample Size                                                                                           38

3.6 Data Collection                                                                                     39

3.7 Data Collection Procedures                                                                    40

3.8 Data Analysis and Hypothesis Testing                                                    41

CHAPTER FOUR

4.1     Data Presentation and Analysis                                                          42

4.2     Presentation of Data                                                                           42

4.3     Survey opinion on the effects of corporate responsibility                     54

4.4     Environmental marketing concept and market performance                 63

4.5     Hypothesis testing                                                                             65

CHAPTER FIVE

SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION

5.1     Summery of Finding                                                                          68

5.2     Conclusion                                                                                        69

5.3     Recommendations                                                                             69

REFERENCES                                                                                         71

APPENDIX A                                                                                            72

APPENDIX B: QUESTIONNAIRE                                                          73

 APPENDIX C                                                                                           77