EMPIRICAL ANALYSIS OF PROFITABILITY AND MARKETING EFFICIENCY OF PORK: EVIDENCE FROM ABIA STATE

ABSTRACT

In this paper, the performance of pork in Umuahia (Nigeria) is evaluated and the opportunities and challenges highlighted. Pork Industry has not experienced significant growth since its inception in the early 1970’s. Sixty meat processors and butchers were randomly selected who are the major markets for local pork. A structured questionnaire was used for eliciting information from them. The study revealed that the efficiency ratio of pork is high, although its major challenge are inadequate storage facilities, demand of other meat, high cost of pork, religious/cultural beliefs, inadequate knowledge on the health benefits of pork to consumers. Based on the study findings, the study recommended the need for government assistance to people retailer both financially and materially through their co-operative societies.   

TABLE OF CONTENT

Title page ﾿ i

Declaration ﾿ ii

Certification ﾿ iii

Dedication ﾿ iv

Acknowledgment ﾿ v

Table of content ﾿ vi

List of Tables ﾿ ix

Abstract  ﾿ x

CHAPTER ONE

INTRODUCTION

1.1 ﾿ Background of the study ﾿ 1

1.2 ﾿ Statement of the Problem ﾿ 4

1.3 ﾿ Objective of the Study ﾿ 5

1.4 ﾿ Research Questions ﾿ 5

1.5 ﾿ Research Hypothesis ﾿ 6

1.6 ﾿ Scope of the Study ﾿ 6

1.7 ﾿ Significance of the Study ﾿ 7

1.8 ﾿ Definition of Terms ﾿ 7 ﾿

CHAPTER TWO

LITERATURE REVIEW

2.1 ﾿ Review of Related Literature in Agricultural Marketing ﾿ 10

2.2 ﾿ Historical Review of Pork ﾿ 11

2.3 ﾿ Meaning, Nature and Scope of Marketing ﾿ 15

2.3.1 ﾿ Nature of Marketing ﾿ 16

2.3.2 ﾿ Scope of Marketing ﾿ 18

2.3.3 ﾿ Market Performance ﾿ 19

2.3.4 ﾿ Marketing Efficiency ﾿ 20

2.3.5 ﾿ Determine of Marketing Efficiency ﾿ 23

2.3.6 ﾿ Profitability Ratio ﾿ 29

2.3.7 ﾿ Types of Profitability Ratio ﾿ 29

2.4 ﾿ Agricultural Marketing ﾿ 31

2.4.1 ﾿ History of Nigeria Agriculture ﾿ 33

2.4.2 ﾿ Agricultural and Food Market ﾿ 34

2.4.3 ﾿ Livestock and Meat Processing ﾿ 37

CHAPTER THREE

RESEARCH METHODOLOGY

3.1 ﾿ Research Design ﾿ 38

3.2 ﾿ Area of the Study ﾿ 38

3.3 ﾿ Population of the Study ﾿ 39

3.4 ﾿ Sample Size Determination ﾿ 39

3.5 ﾿ Sources of Data Collection ﾿ 40

3.5.1 ﾿ Primary Data Sources ﾿ 40

3.5.2 ﾿ Secondary Data Sources ﾿ 40

3.6 ﾿ Sample and Sampling Technique ﾿ 40

3.7 ﾿ Instrument for Data Collection ﾿ 41

3.7.1 ﾿ Questionnaire ﾿ 41

3.7.2 ﾿ Validity and Reliability ﾿ 41

3.8 ﾿ Method of Data Presentation and Analysis ﾿ 42

3.9 ﾿ Model Specification ﾿ 42 ﾿

CHAPTER FOUR

RESULT AND DISCUSSION

4.1 ﾿ Discussion of Result ﾿ 43

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATION

5.1 ﾿ Summary of Findings ﾿ 51

5.2 ﾿ Conclusion ﾿ 52

5.3 ﾿ Recommendation ﾿ 52

Reference

Appendix