Effect Of Product Quality On Consumer Brand Loyalty (A Study Of 7up Bottling Company, Aba) In Abia State Nigeria

ABSTRACT

This work title "Effect of Product Quality on Consumer Brand Loyalty (A Study of 7Up Bottling Company, Aba,) in Abia State, Nigeria" the major problem, which this study seeks to examine the inadequate machinery from the company's maintenance and lack of social amenities. The primary purpose of this study is to measure the. product quality on soft drink brands in Nigeria with an emphasis on 7Up Bottling Company Aba. In carrying out this research work, related literatures were reviewed, the use of questionnaires and interview were employed to source data that aided the findings at this work. In testing the hypothesis, chi-square test statistics were used. Efforts were made to identity the principles underlying 7Up Bottling Company. It was found that appropriate sugar and gas content, price general quality of the brands, and other reasons not disclosed by the respondents were observed in enhancing the stimulation of consumer loyalty. Recommendation were also made.