Analysis Of Advertising Practice And Strategies Of Selected Small-Scale Businesses In Calabar Municipality

ABSTRACT

The study focuses on the different levels to which small-scale businesses in the Calabar municipality carry-out advertising activities and the strategies often used by them. The purpose of the firms using promotion tools is to reach a vast number of consumers at home and in the offices. The study explored the Analysis of advertising practice and strategies of selected small-scale businesses. A case study of Selected Small Scale Businesses in Calabar municipality. This research was conducted to investigate whether people do advertise, how often do the advertise. Factors influencing advertising strategies when forming their strategies. The main statistical technique used in the analysis of was chi-square test. Personal interview and questionnaires were used to gather relevant information from respondents which their reply was of great importance in carrying out this study. The two hypothesis tested was done based on how various types of businesses in small-scale do advertise their products or services and also how businesses do considered factors influencing advertising strategies when forming their strategies.