Marketing

Relevance Of Packaging On The Marketing Performance Of Cosmetic Product (A Study Of Pz Cussons (Nig.) Plc)

ABSTRACT Relevance of packaging on the marketing performance of a cosmetic produc

Marketing Research As A Tool For increased Profitability In Soft Drink Industry, (A Study Of Nigerian Bottling Company Plc. Owerri)

ABSTRACT This study was focused on marketing research as a tool for increased pro

Market Segmentation As An Effective Marketing Strategy Of Cosmetic Products In Abia State (A Study Of Unilever Nigeria Plc, Aba)

ABSTRACT This research work examined market segmentation as an effective marketin

Effect Of Sales Promotion On The Consumption Of Malta Guiness Of Guiness Nigeria Plc

ABSTRACT The use of sales promotion is becoming one of the most fashionable marke

Evaluation Of Consumers' Preferences For The Consumption Of Selected Beer Brands In Aba Metropolis, Abia State.

ABSTRACT This research work was initiated to evaluate consumers' preferences for

Application Of Sales Promotion And Personal Selling As Strategies For Enhancing Sales Volume In Soft Drink Manufacturing Firm In Abia State (A Case Study Of Guinness Plc, Aba)

ABSTRACT The study examined the Application of Sales Promotion and Personal Selli

Differentiation Strategy As A Tool For Customer Acquisition And Retention Among Selected Fashion Homes In Aba Metropolis

ABSTRACT The study investigated on differentiation strategy as a tool for Custome

Comparative Study Of Consumers Perception And Purchase Of Foreign And Locally Made Wine In Abia State

ABSTRACT The recent trend in globalization emphasizes the need to understand the

The Effect Of Advertising On Consumer Brand Loyalty In The Food And Beverages Industry. A Case Study Of Seven-Up Bottling Company Plc, Aba Plant.

ABSTRACT This research work centered on "the effect of advertising on consumer br

Effect Of Marketing In The Post Consolidation Era (A Study Of Key Stone Bank, Umuahla)

ABSTRACT This study aimed at highlighting the "effect of marketing in the post co

Effect Of Direct Marketing On Bank Performance In Aba, Abia State

ABSTRACT Direct marketing has attracted the attention of banks management, employ

Effect Of Sales Promotion On The Profitability Nigerian Brewery Plc

ABSTRACT The study was on the effects of sales promotion on the profitability in

Accessing The Impact Of Consumer Preference For The Consumption Of Locally Produced Rice In Abia State, Nigeria

ABSTRACT The study examined the impact of consumer preference for consumption of

Impact Of Green Marketing On Consumer Patronage (Selected Herbal Medicine In Abia State)

ABSTRACT This study aims to give information about the impact of green marketing

Assessing Sales Force Motivation As A Panacea For Improved Performance In Manufacturing Industry. (Case Study Of Pz Cussons Plc Aba)

ABSTRACT The study examines sales force motivation as a panacea for improved perf

Novelty And Brand As Causal Determinant Of Consumers Buying Behaviuor In Abia State

ABSTRACT This research work is a powerful asset that must be carefully developed

Effect Of Government Taxation And Levy Charges On Wholesale And Supermarket Marketing Abia State, Nigeria

ABSTRACT This study analyzed the effect of government taxation and levy charges o

Determinants Of Performance Efficiency In Selected Small Scale Enterprise In Umuahia, Abia State

ABSTRACT The study examined the determinants of performance efficiency in selecte

Market Segmentation As A Tool For Achieving Organizational Sales Objectives (A Study Of Nigeria Bottling Company, Enugu Plc)

ABSTRACT The study examined the effect of market segmentation as a tool for achie

Factors Influencing The Quantity Of Noodles Marketed By Traders in Umuahia North Local Government Area Of Abia State

ABSTRACT Demand is one of the forces that make market economics work. It determin

The Impact Of Branding On The Sales Of Consumer Goods In Abia State

ABSTRACT During the last decade, retail businesses have realized the importance o

Effect Of Advertising On Sales Performance In The Brewering Industry (A Study Of Nigerian Breweries Plc, Enugu)

ABSTRACT This study was intended to evaluate Effects of Advertising on sales perf

Impact Of Information Technology On The Performance Of Guarantee Trust Bank Plc, Umuahia, Abta State

ABSTRACT Today's organizations' are confronted with rapidly changing markt condit

An Assessment Of Distribution Strategy On Sales Volume Of Fuel And Kerosene: A Study Of Nnpc Mega Station, Umuahia

ABSTRACT The study identified the effect of effective distribution strategy on sa

Effect Of Marketing Strategies On Sales Growth In The Food Drink Industry In Umuahia, Abia State (A Study Of Chi-Exotic Drink)

ABSTRACT The study analyzed and was on Effect on Marketing Strategies on Sales Gr

Factors Influencing Brand Choice Of Food Drinks In Uyo Metropolis Of Akwa Ibom State Of Nigeria

ABSTRACT  This study made an attempt to analyze factors that influence consu

Effect Of Uniform Pricing Policy On Marketing Of Petroleum Product In Enugu, Enugu State.

ABSTRACT The aim of this study is to examine and determine the effects of uniform

Effect Of Marketing On Tourism Development In Abia State (A Study Of Selected Tourism Potentials In Abia State Nigeria)

ABSTRACT This work tries to analyze the effect of marketing on tourism developmen

Impact Of Small Scale Business On The Growth Of Aba Meteroplis

ABSTRACT The study evaluated the impact of small scale business on the growth of

Financial Analysis Of Agricultural Co-Operatives In Abia State

ABSTRACT This work was designed to study the financial analysis of Agricultural C