Marketing

Determinants Of Consumer Attitude Towards Local And Foreign Made Herbal Food Supplements In Enugu, Enugu State

ABSTRACT Consumer's attitudes towards purchasing either foreign or local products

Impact Of Effective Purchasing System On Profitability Of Bakeries In Umuahia (A Study Of Selected Bakeries In Umuahia)

ABSTRACT This research work investigated the effect of effective purchasing syste

Effect Of Marketing Concept Practices On Performance Of Hotels In Abia State (A Study Of Binez Hotels In Aba, Pat-Toria And De-Latinos Hotels In Umuahia)

ABSTRACT The research was on exclusive study on the effect of marketing concept p

Effect Of Product Innovation On The Performance Of Selected Small Scale Enterprise In Aba, Abia State.

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Effect Of Packaging On Profitability Of Elected Consumer Goods In Umuahia North, Abia State, Nigeria

ABSTRACT The research was an extensive study on the effect of packaging on the pr

Measuring Customer Satisfaction In Hospitality Industry (A Study Of Selected Hotels In Abia State, Nigeria)

ABSTRACT Nigeria in the last few decades has experienced a tremendous growth in t

The Influence Of Sales Promotion On Consumer Buying Behaviour With Reference To Coca-Cola Products (A Case Study Of Consumers In Aba Metropolis)

ABSTRACT The adverse economic environment of Nigeria has brought about devastatin

Green Marketing As A Pro-Active Policy For Competitiveness Study Of Firms In The Beverage Industry In Nigeria

ABSTRACT The study investigated on green marketing as a pro-active policy for com

Place Of Conventional Marketing Theories And Techniques In Terms Of Pricing, Distribution And Advertising, In The Management Of Small Scale Enterprises In Nigeria

ABSTRACT The work considers the place of conventional marketing memories and tech

Effects Of Television Advertisement On The Consumption Of Selected Fast Moving Consumer Goods In Imo State, Nigeria

ABSTRACT  The study examines the effect of advertising on Nigerian consumers

Effect Of Packaging On The Purchase Of Beer

ABSTRACT This is an explanatory research which sought to determine packaging as a

Assessment Of Advertising As A Major Determinant Factor For Customer's Patronage (A Study Of Coca Cola Boiling Company, Umuahia Metropolis)

ABSTRACT The American Marketing Association, an international professional associ

Impact Of New Product Development On The Survival Of Guinness Nigeria Plc

ABSTRACT  In new product planning, the interest of the marketer is on consid

Effect Of New Product Planning And Development On The Growth Of Firms In Brewery Industry In Nigeria (A Case Study Of Guinness Nigeria Plc)

ABSTRACT This work ascertained the effect of new product development on the growt

Effect Of Pricing Policies On Marketing Performance In The Beverage Industry (A Study Of Unilever Nigeria Plc, Aba)

ABSTRACT The study investigated on the effect of pricing policy on marketing perf

Effects Of Advertising Appeals On The Marketing Performance Of Selected Telecommunication Firms In Abia State Nigeria

ABSTRACT Effect of advertising appeals on marketing performance of telecommunicat

Impact Of Marketing Research On The Adoption Of New Product (A Study Of Tonimas Nigeria Ltd, Aba Abia State)

ABSTRACT  In light of the intense competition facing providers of Tonimas Pr

The Effect Of Motivation On Sales Force Performance: (A Case Study Of Pz Cusson Nigeria Plc, Aba)

ABSTRACT The study was designed to examine the effect of motivation on sales forc

The Impact Of Corporate Social Responsibility On The Growth Of An Organization. (A Study Of Unilever Plc Aba)

ABSTRACT Social corporated responsibility invokes an organization giving hack som

Impact Of Advertising On Selected Consumer Goods (Toilet Soap) A Study Of Pz Cuzzon Nigeria Plc Aba, Abia State.

ABSTRACT The purpose of the study was to determine the impact of Advertizing on t

E-Marketing, Prospect And Challenges In Nigeria: A Case Study Of Selected Rural Communities In Imo State

ABSTRACT The study focused on e-marketing. prospects and challenges in Nigeria. T

Impact Of Information And Communication Delivery System On Organisational Performance; A Study Of Selected Financial Firms In Umuahia Abla State

ABSTRACT The study was on the impact of information and communication delivery sy

Perception On Marketing Of Healthcare Insurance Policy In The Rural Areas Of Abia State, Nigeria

ABSTRACT Rural dwellers in Nigeria constitute 70% of the country's population and

Effects Of Price And Pricing Decisions On The Consumption Of Bambara Nut (A Study Of Selected Major Towns In Abia State, Nigeria)

ABSTRACT This study access the effects of price and pricing decisions on the cons

Effectiveness Of Personal Selling Strategy In Marketing Of Table Water And Juice Drinks In Aba Metropolis Abia State, Nigeria.

ABSTRACT This research work dwell on the effectiveness of personal selling strate

Pricing Strategy And Product Performance In The Brewing Industry (A Study Of Nigerian Breweries Plc)

ABSTRACT At various levels of daily transaction, you pay a price. Transaction can

Impact Of Relationship Marketing On Bank Performance In Abia State (A Study Of Eco Bank And Access Bank Plc)

ABSTRACT The research was on Impact of Relationship Marketing on Banks performanc

Determinants Of Purchasing Behaviour Among Households.

ABSTRACT  The decision roles of households in the purchasing behaviour with

The Impact Of Personal Selling On Sales In The Fast Foods Industry

ABSTRACT This study was carried out with the Apples fast foods industry as a stud

Role Of Transportation System On Consumer Goods Marketing (A Study Of Orlu Market)

ABSTRACT Road transportation is the major mode of conveying consumer goods to the